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Dedicated to healthcare efficiency, EFFY empowers hospitals, hospital systems and Integrated Delivery Networks to retrieve, review and compare massive amounts of operational, clinical and financial data across their total enterprise -- no matter the size, data incompatibility or platform complexity. Using customizable, exception-based triggers to identify deviations from norms, users can reduce errors and denials, improve efficiency and productivity, meet compliance requirements and ensure financial viability.

Powered with unique actionable analytics, this operating platform overlays existing transactional and operational systems, functioning as a permanent, protective 24/7 auditing and reporting “umbrella” that makes data comparable and enables leaders to take action and to follow up on that action. With substantially lower upfront costs, healthcare organizations can devise rapid interventions for correcting inefficiencies and revenue leakage that impact the bottom line.

EFFY is backed by an experienced team with deep and specialized senior-level healthcare expertise in hospital financial performance, administration and operations, and clinical excellence. With US headquarters in Bethesda, Maryland, EFFY maintains an international footprint with offices in the United Kingdom, Brazil and Portugal.

EFFY makes current systems increasingly smarter and cleaner, while generating significant ROI within months of implementation.

Who We Serve

  • - Hospitals and Hospital Systems
  • - Integrated Delivery Networks
  • - Consulting Firms and Influencers

EFFY’S exceptional Revenue Cycle Management solutions are built upon RAID Healthcare, an end-to-end software platform used worldwide by leading healthcare systems, telecom companies, utilities, retail and other complex industries.

RAID brings an inimitable Workbench Engine solution to:


Collect and analyze data


Detect problems, define the variance and trigger alarms


Drill down to analyze, guide and advise leaders exactly what they need to do


Provide integrated workflow to organize actions that leaders can take to fix the problem


Continue monitoring, ensure corrective actions have been taken


Providing expert guidance and vision to help our clients address their most pressing challenges

José has more than 25 years of worldwide experience in information and communication technology.

He is also one of the founding members of WeDo Technologies, recognized by the Gartner Group as a global leader in business assurance for telecom and communication services providers with customers in more than 100 countries. At WeDo, he launched and led the Company's healthcare practice in the US and the acquisition of its first customers in the industry.

José served as a member of the executive board of WeDo Technologies Global, and was General Manager for the North American and Caribbean markets.

With more than 25 years as CIO for multiple companies, John has an international career in information technology that includes 11 years of experience in the consumer marketplace followed by 14 years in the healthcare sector.

For healthcare organizations in both public and private sectors, John provided senior-level guidance and services for modeling as well as the creation and evolution of many healthcare units of different dimensions. In these business groups, he was responsible for the definition and implementation of the IT strategy, particularly regarding digital transformation. His leadership enabled many entities to adapt to market demands and meet the evolving market expectations for technological evolution.

More recently, he has been focused on the trends impacting web development, virtualization and operational mobility in the healthcare domain.

Pedro has over 25 years of international management and senior leadership experience, mostly in Information Technology companies with a successful track record of achievements.

He has held various roles as a Finance Director and CFO in diverse environments of acquisitions, sales , divestments and mergers. However his broad experience in a number of countries has also included Country General Management responsibilities leading Business´s in blue chip IT companies, large scale world wide improvement and cost saving projects, leading various non-finance functions from Sales to Consultancy, from Procurement to Legal to External Affairs and Communications. This deeply varied experience has added to his financial background by giving him strong interpersonal skills in multi cultural environments, flexibility and capacity to adapt, a broad business vision and commercial acumen.

Lisa’s experience as a registered nurse for the past 32 years helps EFFY get deeper insight into the healthcare needs of its clients by looking closely at financial impact and analysis in a variety of both clinical and business settings.

Lisa provides individualized insights and assessments into healthcare reimbursement and assists with project design for maximizing revenue recovery and loss prevention. Projects centering around value based purchasing initiatives and Medicare CORE diagnosis and specific areas of interest. Lisa holds a Master’s of Science in nursing administration from George Mason University in Fairfax, Virginia, as well as a master’s level certification in international health.

Jon has prior experience managing general acute hospitals, surgical hospitals, emergency centric hospitals, behavior health hospitals, and a large physician practice, both for-profit and not for profit, urban and rural, domestic and international. He is highly respected for his ability to work with physicians, boards, committees, regulatory agencies, third party payers, vendors, patients and all levels of personnel.

Jon earned a Master’s Degree in Hospital Administration from the Medical College of Virginia and is a member of the American College of Healthcare Executives.

A fast-paced, high-energy and globally-oriented healthcare leader who creates results, John is a team player with high motivational skills, strong principles, and values, who empowers those around him to lead. Extensive experience in quickly finding solutions, and managing results from challenges originating from a variety of settings and variables.

He is credited with solutions that include managed care, integrated information and management systems, with the primary focus on quality, patient (client) centered, service and care. John has the extensive skill-set required to lead in today’s complex and diverse organizations. He is experienced in start-ups, restructuring, reinvention, and entrance and exit strategies for venture capitalists.

What Makes Us Different

We not only detect problems, we empower you to take action and fix them

Healthcare-specific Exception-based Analytic Tools:

Stands apart from other vendor offerings: not simply a rigid transaction or operational system, nor a regular data visualization tool that just reports on everything, our system actually captures, collects, reconciles and analyzes data looking for exceptions you want to detect

And then we help you to act upon the exceptions detected.

Pricing and robust ROI

  • - Overlays to existing system
  • - Mitigates need for immediate and expensive system replacement
  • - Amplified ROI for defined data sets

Puts hospital leaders in control:

Hospital leaders direct the placement of our business sensors in any area or department throughout the enterprise. Trigger alarms rapidly identify problems and detect abnormal gaps in any area.

Heightens efficiency to ensure accurate billing, claims management and reimbursement

Allows decision-makers to address how each of the various components of the patient-provider interaction fit into the revenue cycle – with alerts to gaps that may lead to loss or risk.

  • - Pre-service, including pre-registration or pre-authorization
  • - Care delivery
  • - Gauge impact, quickly correct practices involving charge master, coding compliance, clinical documentation
  • - Adjust billing services
  • - Recalibrate administrative services such as contract management, fee schedules, debt collections, managed care contracts and denial management.

Data flows quickly and is readily available in real time

Actionable, analytic, comparable data from throughout the enterprise is quickly made available, with exception reporting that alerts leaders that a fix is needed.

EFFY then provides integrated workflows to guide Interventions that will correct the problem and monitor the operations to ensure that the changes have been made.

These capabilities facilitate a rapid fix before the orders are accepted:

  • - Saves dollars prior to dropping bills or exceeding length of stay
  • - Responds to increased financial pressures requiring earlier interventions that support the transition from volume to value-based care.


If you share our passion to make healthcare more efficient and work better for everyone, please contact us.

We are hiring the best people and professionals, the ones with the right skills and attitude to lead that journey. It’s an opportunity to become part of a global emerging company targeting customers worldwide.

We are expanding our business and our team and expect that new members will also believe that technology can have a big role and impact on healthcare: big data, machine learning, artificial intelligence, smart analytics and other key technology drivers;

If you feel you can make a difference at effy, send us an email at [email protected] and attach your Resume/CV, cover letter and/or any materials you feel will help us judge your fit and potential for effy.
Don´t forget to include the link for your LinkedIn profile, if available.

Looking forward to hearing from you.